So I'm playing with QR Codes today, seeing how we can associate a campaign to a 2D barcode to send traffic to our website, and how we can track this campaign using Google Analytics. Here are the steps:
And you're in business. Of course it helps if your landing page is optimized for mobile devices. Users need a QR Code scanner on their phone. The QuickMark QR Code Reader for the iPhone does a nice job. So does the i-nigma qr datamatrix barcode reader, which has the benefit of being free. Download one and try it out on the 2D barcode on the right. Go ahead, it will generate some stats for me :) The campaign tracking will appear in Google Analytics under Traffic Sources - Campaigns:
For those of you new to Google Analytics, I suggest some great reading over at Avinash Kaushik's blog.
Ideas? Suggestions? Feel free to comment!